Over Pizza and Beer: the Art of the Written


How a piece of text appears on paper can radically change its messaging and tone. In this special Over Pizza and Beer panel discussion co-presented by Kult Gallery and Singapore Writers Festival, a quartet of professionals working with words, both online and offline, will focus on not what is written, but rather the ways in which text is presented. Specifically, they will talk about the differences between how literary texts and non-literary texts are presented, taking into account factors such as readability and target audience. Get invaluable insights on the process behind the presentation of words and characters – the selection of fonts, styles, sizes, and physical structures in which they are presented like paper grammage and portability. Food and beverages provided.

The authors and presenters at the session are:

Mark De Winne

"Founding Partner at Parable Studio, Mark is passionate about typography, storytelling, and like any Singaporean — food. Overseeing the branding and graphic design output of the studio’s diverse range of commercial clients, Mark brings more than 10 years of experience in branding and communications design to integrate branding touchpoints across multiple mediums. As Singapore’s leading typographer, Mark believes that typography and type design are key to enhancing a brand’s message, creating the fine balance between aesthetic appeal, formality, and legibility. Mark’s ability to develop custom typographic solutions has given Parable an edge in its approach to integrated transdisciplinary design solutions. His work on the branding and custom typeface design for F&B client, Plentyfull, was awarded a Certificate of Typographic Excellence 2017 by Type Directors’ Club, New York."

Sarah & Schooling

An ardent supporter of Singapore’s literary scene, Sarah and Schooling is actively involved in designing books and publications across multiple genres. Their capabilities and experience stretch beyond publications, reaching other creative disciplines such as visual identity and branding, art direction, web design and conducting workshops. Notable examples of their work include Singapore Literature Prize winner, Joshua Ip’s Making Love with Scrabble Tiles, historically significant titles such as The Collected Poems of Arthur Yap, Gopal Baratham’s series of books including A Candle Or The Sun, Sayang, The Collected Short Stories and Moonrise, Sunset.

Desmond Kon Zhicheng-Mingdé

Desmond Kon Zhicheng-Mingdé is the author of a novel, three hybrid works, and nine poetry collections. Chief editor of Squircle Line Press, he has edited more than 15 books and co-produced three audiobooks. Trained in publishing at Stanford with a world religions master’s from Harvard, the former journalist is the recipient of numerous awards, including the IBPA Benjamin Franklin Award, the Independent Publisher Book Award, the National Indie Excellence Award and the 2014 Poetry World Cup.

Kelley Cheng

Trained in architecture, Kelley Cheng is a creative adventurer – editor, writer, curator, spatial design, graphic design, video director, interactive designer, educator, etc. Her graphic and branding projects include the Youth Olympics Games, Singapore Pavilion at the World Expo Yeosu 2012, The National Art Gallery Singapore, Artstage Singapore, Singapore Writers’ Festival 2014, etc. As an educator, she has taught at Nanyang Technological University, Glasgow School of Art Singapore, & LaSalle College of the Arts. She also serves regularly on the judging panels of local and international design competitions such as Red Dot Awards, Nagoya-Do!, Design for Asia, Creative Circle Award, James Dyson Award, etc.

Sat Jun 2, 2018
3:00 PM - 5:00 PM SGT
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White House Level 1, Emily Hill
Refundable Deposit SOLD OUT $5.00
Venue Address
11 Upper Wilkie Rd, Singapore 228120 Singapore
POP - Singapore Writers Festival

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